There
are many benefits of managing your business’ reputation online. There are a
number of elements outside that are always ready to defame your business. These
elements are usually your rivals and competitors. Your reputation online can
make or break your business. This is the reason why all the companies these
days pay special attention to this aspect. There are many businesses that have
used this tool to successfully rebuild the image of their company. There are
some really great case studies.
Here
is a case study from one of the leading brands. It goes without saying that
there is something really wrong about the way the malicious campaigns are
started to tarnish the image of the company. You may already know that most of
the customers and clients search the internet to extract information about a
company before they associate with it. Then you will also know that many
reputable companies fall victim to the malicious attacks by the competitors. This
is where you need the help of the online reputation management services.
The
intensity of the attack on the company was very high. Every day new malicious
contents were getting created and published online. Therefore, the company had
to take help of full
time online reputation management services at seohunkinternational.com.
They made use of the best practices and have received some really positive
results. They started with a thorough documentation of the campaign that was
set against them and also created the comprehensive processes to tackle them. As
a result, they have become an incredible case study of how this tool can be
used to take control of your online brand image.
One
of the leading Telecom companies is also a great online reputation management
case study. The company claimed that they are the most successful company to
sell the iPhones in all of US. In fact, 10% of the sale of iPhones comes from them.
Although the company finds this pretty incredible, the competitors do not agree
and say that it is just respectable but definitely not revolutionary.
An
analysis was conducted to determine the online buzz when iPad from the company
and Motorola Xoom were released. It was clear that Xoom had far more buzz than
iPad. The company discovered a complicated method to determine how to relate
the keywords of the content with the online reputation of the company. The
results were startling. But this case study proved that if you are paying
attention to the negative posts, keeping a keen eye at the online trends, and
are able to identify the blogs that are more influential than the other then
you are going the right path. The idea is to tackle any negative buzz around
the product or pressing issue.
ORM
is extremely important because it helps you say your side of the story against
all the malicious campaigns. This tool guarantees that the message that you
intend to send to the people about your brand is actually conveyed. This tool
lets you tell the best story that is supposed to be told and not some cooked up
malicious story.
